AI chip demand drives console prices to unprecedented highs

CommodityIndustry Impact 4
โดย The Guardian·Read original
Summary · why it matters

Surging demand for semiconductors and memory from the AI industry is pushing games console prices to record levels, with Sony and Microsoft recently raising prices on their current-generation hardware. Sony increased the PS5 price by £90 in March, while Microsoft will charge at least £75 more for Xbox Series S and X consoles from August, and the Switch 2 will also be more expensive globally from September. Analysts say a deal between OpenAI and chipmakers Samsung and SK Hynix for datacentre DRAM caused memory prices to nearly double, and they have since doubled again according to Xbox. With memory supply controlled by just three major companies and new factory capacity not expected until 2028, Lenovo's executive director has suggested prices may never return to previous lows. The price hikes have hit sales hard, with US hardware sales hitting 30-year lows last November and the average new hardware price reaching an all-time high of $502 last month, while PS5 sales fell 58% year-on-year. Looking ahead, analysts predict the PlayStation 6 could retail at $1,000 or more, and industry figures are questioning whether traditional console cycles can survive, with cloud gaming and hybrid devices seen as potential alternatives.

Impact on stocks 5

Semiconductors± Mixed · 3 stocks
SK Hynix Inc
000660
▲ PositiveDemandrelevance

SK Hynix benefits from surging AI chip demand for memory, with prices nearly doubling.

Artificial Intelligence · 2 stocks
Microsoft Corporation
MSFT
▼ NegativePricingrelevance

Microsoft raised Xbox prices, which is a pricing action that may affect demand.

Lenovo Group
0992
▼ NegativeSupplyrelevance

Lenovo's executive director commented on memory prices never returning to previous lows, indicating supply constraints.

Theme Impact 2

Off-coverage companies 1

OpenAIPrivate▲ Positive
Demandrelevance

AI chip demand from OpenAI drives memory prices up, benefiting chipmakers; OpenAI's deal with Samsung and SK Hynix is cited as cause of price surge.

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