GoPro IncGoPro reported memory costs jumped 80% to 115%, squeezing margins.
Apple and Microsoft are starting to pass higher memory costs on to customers due to the AI boom. Data centers need more memory chips, tightening supply across the electronics market. Apple raised prices on some iPads and Macs, while Microsoft lifted the Xbox Series S price by $100. Smaller hardware companies face greater pressure, with GoPro reporting memory costs jumped 80% to 115% near the end of the first quarter and Sonos also dealing with higher component costs. Micron is benefiting from the same dynamics, gaining pricing power as memory prices rise.
GoPro IncGoPro reported memory costs jumped 80% to 115%, squeezing margins.
Sonos IncSonos faces higher component costs from memory supply tightness.
Apple Inc.Apple raised prices on some iPads and Macs due to higher memory costs, which may pressure demand.
Microsoft CorporationMicrosoft raised Xbox Series S price by $100 due to higher memory costs, potentially affecting sales.
Micron Technology IncMicron gains pricing power as memory prices rise due to AI-driven demand.