Altria resumed shipments of 12-milligram on! PLUS nicotine pouches in three states during the second quarter of 2026, with national expansion planned for the third quarter. The on! PLUS rollout reached about 120,000 stores, covering roughly 90% of nicotine product volume, and helped drive on! retail share to 8.6%, up 0.8 percentage points sequentially. The nicotine pouch category grew 8.1 share points and represented nearly 60% of the total oral tobacco category. Additional flavors across 6-milligram, 9-milligram and 12-milligram strengths, starting with Blueberry Mint and Mango Pineapple, are planned for the fourth quarter.
Altria GroupResumed shipments and planned expansion drive on! retail share up 0.8 points to 8.6%.
Philip Morris International Inc
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