Amazon.com IncAmazon raised hardware prices up to 60% due to memory costs, which may hurt demand but reflects cost pass-through.

Amazon significantly raised prices on its hardware devices over the weekend, with some products jumping as much as 60 percent. The increases affected Fire TVs, Echos, Kindles, and Eeros, including the Echo Dot, which rose from $49.99 to $79.99 overnight. Amazon attributed the move to significant increases in memory and storage component costs, saying it had absorbed the increases as long as it could before adjusting pricing across its product lines. The company added it would continue to offer occasional promotions over the next year. The global memory shortage, fueled by the AI boom and sometimes called RAMmageddon, is expected to continue through 2027 before prices potentially crest and stabilize in 2028.
Amazon.com IncAmazon raised hardware prices up to 60% due to memory costs, which may hurt demand but reflects cost pass-through.