Amazon's Prime Day shopping event, starting June 23, is projected to generate $21.6 billion in gross merchandise value, up 5% from last year, according to Bank of America analyst Justin Post. The four-day event spans more than 35 product categories across 27 countries. Post also forecasts $12.4 billion in additional GMV and $8.5 billion in incremental second-quarter revenue. Strong demand during Prime Day would signal resilient consumer spending and support sentiment around Amazon's retail business, even as the company continues heavy investments in cloud computing, AI, and logistics. Amazon is expected to use larger discounts and Alexa shopping tools to help customers find deals and track prices.
Amazon.com IncPrime Day projected to generate $21.6B GMV, up 5%, signaling strong consumer demand for Amazon's retail business.
Bank of America Corp