Amazon's Project Mercury to Expand Same-Day Delivery to Over 1,000 Sites by 2031

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Amazon is preparing a major US expansion of its same-day delivery infrastructure, an initiative known internally as Project Mercury that would grow its same-day fulfillment footprint to more than 1,000 sites by 2031 from about 85 currently, Business Insider reported, citing internal planning documents. The plan would reconfigure the network around much shorter distances, placing facilities within a 10-mile straight-line radius of 80% of US Prime subscribers by 2031, compared with the roughly 90-minute drive that currently separates same-day sites from customers. Amazon's finance team has evaluated the economics of the project, with operations chief Udit Madan involved in the planning, and the company's three-year operating plan allocates $6.8B for US same-day delivery capacity in 2026 and 2027. A separate internal analysis estimated Project Mercury could generate $7.1B in economic value over a decade and reach positive cash flow by 2030, while some of the investment could replace spending on traditional delivery facilities. An Amazon spokesperson told Business Insider the internal projections are preliminary, subject to significant revision, and should not be treated as finalized plans, adding that the company is focused on delivering faster for customers and that the expansion of its same-day network is playing a big role in that effort.

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Amazon's three-year operating plan allocates $6.8B for US same-day delivery capacity in 2026-2027, with internal analysis projecting $7.1B in economic value and positive cash flow by 2030.

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