Amazon.com IncAMZN
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Alexa+ drives 25% higher Prime signups and 40% larger baskets, boosting Amazon's retail and subscription demand.

Amazon's vice president of Alexa and Echo, Daniel Rausch, said customers who try Alexa+ are 25% more likely to sign up for Prime, and those who use Alexa for shopping see a 40% increase in basket size. Rausch told Yahoo Finance that music listening hours are up 25% with Alexa+, and that the assistant can now complete tasks like booking restaurants or finding a car through Uber. He said Alexa for shopping launched about 90 days ago and helps customers do deep product research that ends in a purchase. Rausch described the assistant as getting customers all the way to done, with items on their doorstep in two days.
Amazon.com IncAlexa+ drives 25% higher Prime signups and 40% larger baskets, boosting Amazon's retail and subscription demand.
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