Amazon is bringing Prime Big Deal Days back on Oct. 6 and 7, an early holiday push that gives investors a test of consumer spending ahead of the fourth quarter. Prime members will get exclusive deals across more than 35 categories, with new offers dropping three times each day through Today's Big Deals, and Alexa for Shopping can alert customers when selected products go on sale. Amazon says more than one million products will be offered at their lowest prices of the year so far. The event lands against a strong operating backdrop: Amazon's second-quarter revenue climbed 20% to $200.6 billion, while North America sales rose 16% to $116.2 billion, and operating income increased 43% to $27.5 billion. Carmen Nestares, vice president of North America marketing and Prime Tech, said Prime Big Deal Days makes it easy for customers to get ready for the fall season while saving.
Amazon.com IncAmazon's Prime Big Deal Days on Oct. 6-7 is an early holiday sales event offering over a million products at year-low prices, a test of consumer spending.
