Amazon.com IncAMZN
▲ PositiveDemandCapitalrelevance
Strong Prime Day demand and AI-driven shopping activity boost Amazon's sales.

Amazon shares edged higher as investors monitored strong Prime Day demand and AI-driven shopping activity. The stock closed at $234.27, with trading volume reaching 67.7 million shares, about 47% above its three-month average of 45.9 million shares. Initial data from Adobe showed online spending jumped 5.3% year over year on the first day of the four-day Prime Day event to $8.3 billion, with records in electronics and appliances. Analysts are expected to use the event data to adjust second-quarter revenue estimates, while Amazon also sees tailwinds from a planned $10 billion investment in a new cloud data center.
Amazon.com IncStrong Prime Day demand and AI-driven shopping activity boost Amazon's sales.
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