American Eagle Outfitters has become an early adopter of Amazon Shipping and now counts the third-party parcel service among its best-performing carriers, company executives said Tuesday at Parcel Forum 26 in Orlando, Florida. American Eagle, which operates 1,170 stores across North America, four distribution centers and fulfills e-commerce orders from about 700 stores, pilot tested Amazon Shipping in the spring of 2025 and quickly folded the carrier into its transportation network in time for the peak holiday season. Brandon Friez, senior vice president of global logistics and supply chain intelligence, said Amazon Shipping solved the retailer's biggest pain points with seven-day-per-week delivery and price predictability, and that concerns about Prime Day delays never materialized, helping cut overall delivery time by 16%. Amazon's contact per order ratio is the best among the dozen carriers American Eagle uses, Friez added, and the retailer delivered its best peak ever for consumers. Amazon Shipping began a soft launch three years ago and has operated in Europe for five years, part of Amazon's broader push into third-party logistics that led the company earlier this year to launch Amazon Supply Chain Services as its go-to market brand. Theresa Uthurralt, director of business development for Amazon Shipping, said Amazon's internal data shows 85% of customers will not return to a seller after a bad delivery experience.
American Eagle Outfitters IncAmerican Eagle adopted Amazon Shipping as a top carrier, cutting overall delivery time by 16% and achieving its best peak ever.
Amazon.com IncAmerican Eagle's adoption of Amazon Shipping highlights growing third-party logistics demand for Amazon's parcel service.
