American Express and ALL Accor announced a new global partnership rolling out in phases beginning in 2026 across 12 locations, introducing elite status matching and a Membership Rewards points transfer option for eligible Card Members. The partnership will launch in Hong Kong, Australia, Austria, Canada, France, Germany, Italy, Japan, Mexico, Singapore, the United Kingdom, and New Zealand, covering Accor's portfolio of more than 45 brands including Raffles, Fairmont, and Sofitel. Eligible Card Members in Hong Kong can transfer Membership Rewards points at a rate of 25 Membership Rewards points to 1 ALL Accor Reward point, with a minimum transfer of 25,000 points in multiples of 12,500 points. American Express Platinum Card Members will be eligible to receive ALL Accor Gold status, which includes benefits such as free Wi-Fi, welcome amenities, late check-out, complimentary room upgrades subject to availability, and bonus ALL Accor points. The launch date for the Elite Status Match benefit in Hong Kong will be announced later.
Accor S. A.Partnership with Amex provides access to a large customer base, boosting loyalty program engagement and bookings.
American Express CompanyPartnership with Accor enhances value proposition for Amex cardholders, likely driving card usage and new sign-ups.