Anheuser-Busch InBev SA/NV announced on August 21 that it will invest $13 million in its Baldwinsville facility in New York to meet growing consumer demand for Michelob ULTRA and Cutwater, the top two fastest-growing alcohol brands in the United States. The investment is part of the brewing giant's broader strategy to direct capital toward its faster-growing brands and expand its US manufacturing footprint, increasing production of Michelob ULTRA and upgrading can and bottle lines, as well as expanding production capabilities for Cutwater. Cutwater was the fastest-growing brand in the US spirits industry in the second quarter, and since acquiring it in 2019, Anheuser-Busch has leveraged its logistics and packaging capabilities to expand it beyond its original 34-state footprint. Michelob ULTRA is the top-selling beer in the United States. This investment follows a $20 million-plus commitment to AB InBev's St. Louis brewery announced in June, which will also upgrade equipment and open a new technical skills training center. Despite these investments, the company faces risks from shifting drinking habits, as total North American beer volumes fell 1.9% year-over-year in the first half of 2026, and Bud Light sales are expected to decline to 12.7 million barrels this year from 41 million at its peak.
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Exxon Mobil CorpAnheuser-Busch InBev SA/NVInvests $13M to meet growing demand for Michelob ULTRA and Cutwater, top fastest-growing alcohol brands.
