Anheuser-Busch has launched the ComBar, a first-of-its-kind 10-ton, 400-plus-square-foot mobile bar built from a real combine harvester to celebrate American farmers and its commitment to U.S. agriculture. The company spends $700 million annually sourcing high-quality barley, rice, corn, and hops from 700 U.S. farmers, and holds U.S. Farmed certification for several of its iconic beers, including Busch Light, Budweiser, and Bud Light. The ComBar will embark on a nationwide tour in summer 2026, coinciding with America's 250th birthday, as part of the Choose Beer Grown Here initiative encouraging consumers to support American growers by choosing products made with U.S.-grown ingredients. Stops include the St. Louis 4th of July Celebration, the North Dakota State Fair, the Iowa State Fair, and the Farm Progress Show, among others.
Anheuser-Busch InBev SA/NVThe ComBar tour and Choose Beer Grown Here initiative aim to boost consumer demand for Anheuser-Busch beers by highlighting U.S.-grown ingredients.