SAP SESAP
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AI monetization through Joule and Business Data Cloud could add 20%+ to customer spending.

Aoris Investment Management highlighted SAP SE's AI monetization strategy in its Q2 2026 investor letter. The firm noted that SAP's systems should increase in value because AI requires accurate data, business context, and established workflows, and SAP can layer on additional services that could add 20% or more to customer spending. Examples include its Business Data Cloud, which combines SAP and non-SAP data for real-time analysis, and its Joule AI agent, which automates work using customers' existing data structures and processes. SAP SE closed at $218.68 per share on August 21, 2026, with a market capitalization of $256.39 billion.
SAP SEAI monetization through Joule and Business Data Cloud could add 20%+ to customer spending.