Apple Inc.Apple CEO warns of price hikes due to surging chip costs, which may reduce demand or margins.
Apple CEO Tim Cook warned that surging memory and storage chip costs have created a 'hundred-year flood' that will force the company to raise product prices. In an exclusive interview with The Wall Street Journal, Cook said price increases are unavoidable because the situation has become unsustainable, though he did not specify timing or which products would be affected. The Wall Street Journal reported that prices for those chips have quadrupled since last year, driven in part by AI server demand competing for the same components. TechInsights estimates that if Apple passes on the higher costs while protecting margins, the next iPhone Pro model could cost roughly $270 more. Other major device makers including Hewlett-Packard, Dell, and Nintendo have already raised prices, and Morgan Stanley estimates U.S. smartphone and PC prices could rise 15% this year.
Apple Inc.Apple CEO warns of price hikes due to surging chip costs, which may reduce demand or margins.
Dell Technologies IncDell is mentioned as having already raised prices due to the same chip cost surge, indicating negative supply-side pressure.
International Business Machines
Chimera Investment Corporation
Morgan StanleyNintendo is mentioned as having already raised prices due to the same chip cost surge, indicating negative supply-side pressure.
HP IncHP is mentioned as having already raised prices due to the same chip cost surge, indicating negative supply-side pressure.