Apple Inc.Apple delays its smart glasses launch to 2027, indicating product development challenges.
Apple is making privacy a central part of its smart-glasses strategy as it tries to overcome concerns about camera-equipped AI wearables. The company has reportedly delayed the product partly to refine both the hardware and its privacy policies, and is now targeting a reveal at its Worldwide Developers Conference next June, followed by a consumer launch by the end of 2027. Apple is exploring safeguards including more on-device AI processing, no facial recognition, limits on continuous environmental scanning, and a policy against using customer recordings to train its models. The approach could help Apple differentiate its glasses from Meta's Ray-Ban devices, which helped popularize the category but also intensified concerns about covert recording.
Apple Inc.Apple delays its smart glasses launch to 2027, indicating product development challenges.
Meta Platforms Inc.Apple's delay gives Meta more time to dominate the smart glasses market with its Ray-Ban devices.
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