Apple Developing Screenless Fitness Tracker to Rival Whoop, Bloomberg Reports

โดย Seeking Alpha·US·Read original
Summary · why it matters

Apple is developing a screenless fitness tracker that could compete with devices from Whoop, Bloomberg News reported Tuesday, citing people familiar with the matter. The device remains in an early development stage and Apple has not decided whether to release it; if launched, it would not be expected before 2028. Prototypes include a thin fabric band with a sensor-equipped module but no display, distinguishing the device from Apple's Apple Watch. Bloomberg reported that Apple executive chairman Tim Cook and services chief Eddy Cue have taken an interest in the project. Apple is a leading smartwatch maker, but companies such as Whoop and Garmin have built products aimed at athletes and people seeking more specialized fitness tracking, and Garmin shares pared earlier gains to trade roughly flat following the report.

Impact on assets 3

Artificial Intelligence▲ · 2 stocks
Apple Inc.
AAPL
± MixedTechnologyrelevance

Apple is developing a screenless fitness tracker, but it is early-stage with no decision to release and not expected before 2028.

Aerospace & Aviation▼ · 1 stocks
Garmin Ltd
GRMN
▼ NegativeCompetitionrelevance

Apple's potential screenless fitness tracker would compete with Garmin's specialized athlete-focused fitness devices.

Off-coverage companies 1

WhoopPrivate▼ Negative
Competitionrelevance

Apple is developing a screenless fitness tracker explicitly aimed at rivaling Whoop.

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