Apple faces $2.7 billion U.K. lawsuit over app tracking rules

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Apple faces a £2 billion ($2.7 billion) lawsuit filed on Thursday at London's Competition Appeal Tribunal on behalf of thousands of app developers, with the company accused of abusing its market position through its App Tracking Transparency framework. The claim, brought by ATT Collective Action Limited, centers on Apple's App Tracking Transparency feature, which launched in April 2021. According to the suit, Apple held third-party apps to a double-consent standard before they could track users across apps and websites, yet imposed comparatively lighter obligations on its own advertising and data-collection operations. Ann Pope, a former senior director for antitrust at the U.K.'s Competition and Markets Authority and director of ATT Collective Action Limited, is leading the claim, stating that the policy resulted in significant harm to businesses dependent on Apple as a gatekeeper. The U.K. case follows regulatory action in several European countries, including a €98.6 million fine by Italian regulators in December and a €150 million penalty by French authorities in April 2025, as well as a German order to redesign the prompts. This lawsuit is one of several collective actions at the tribunal, which recently saw Alphabet's Google reach a £260 million settlement over similar allegations.

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Apple faces a £2bn U.K. collective action alleging its App Tracking Transparency framework abuses its gatekeeper position and harms app developers.

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