Apple is heading into its biggest iPhone test in years, with Morgan Stanley expecting the company to unveil its first foldable iPhone on September 9, alongside the iPhone 18 Pro and Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. The event is also expected to mark a leadership change, with new CEO John Ternus leading the presentation. Morgan Stanley analyst Erik Woodring estimates that about 6.5 million foldable units could ship in the December quarter, generating roughly $14 billion, or 16% of quarterly iPhone revenue. Pricing is a key issue, with Pro models expected to cost $200 to $500 more than previous versions, and a 512GB foldable model starting at $2,399, while the 2TB version could reach $3,199. Apple may use higher prices to offset rising memory costs while keeping iPhone gross margins near 40%, but the price increases could test consumer demand.
Apple Inc.Foldable iPhone launch with higher prices may test demand, but could offset costs.
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Morgan StanleyMorgan Stanley analyst provides estimates on foldable iPhone shipments and revenue.
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