Apple Inc. has invited the media to attend a new product launch event on Wednesday, September 9, at Apple Park in Cupertino, California, under the theme "Surprise and Shine." The company is expected to unveil three new iPhone models: the iPhone 18 Pro with a 6.3-inch screen starting at $1,299, the iPhone 18 Pro Max with a 6.9-inch screen starting at $1,399, and a foldable iPhone 18, possibly named iPhone Ultra, which features a 5.5-inch screen when folded and a 7.6-inch screen when unfolded. The top-tier iPhone Ultra is expected to be priced close to 100,000 baht, with the 256GB model at $2,320 (approximately 76,000 baht), the 512GB model at $2,610 (approximately 86,000 baht), and the 1TB model at $2,900 (approximately 95,000 baht). Thailand is expected to be in Tier 1, with pre-orders starting on September 11 and sales on September 18. All three iPhone models will use the A20 Pro chip. The event is also expected to introduce the Apple Watch Series 12, Apple Watch Ultra 4, as well as new smart home devices and operating systems.
Apple Inc.Apple announces upcoming iPhone 18 series and foldable iPhone Ultra launch event, showcasing new product developments.
