Apple has quietly raised prices on several of its subscription services, including the Apple One bundle and Apple Music. The Apple One Family plan now costs $27.95 per month, up from $25.95, while the Premier tier increased to $39.95 from $37.95; the Individual plan remains at $19.95. Apple Music's individual plan rose to $11.99 from $10.99, the family plan to $19.99 from $16.99, and the student plan to $6.99 from $5.99. The company attributed the Apple Music increase to rising licensing costs. The move follows Spotify's own price hikes and narrows the gap between the two streaming rivals, though Apple Music remains cheaper than Spotify's standard individual plan.
Apple Inc.Apple raised prices on Apple One and Apple Music subscriptions, directly boosting revenue per subscriber.
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Spotify Technology SAApple's price hikes narrow the gap with Spotify, potentially reducing competitive pressure on Spotify's pricing.