Apple has raised the price of Apple TV+ to $14.99 per month from $12.99, marking its fourth increase in four years, and new iPhones are expected to cost up to $500 more than comparable iPhone 17 models. Apple stock trades at $316.06, down 0.1% in Wednesday morning trading, and it's up 17% year to date. The streaming hike, which also lifted Apple One Individual to $21.95 from $19.95, follows a series of increases that began in July. New CEO John Ternus, who took over on August 31, inherits the execution risk of whether customers will accept a $200 to $500 iPhone price jump, which could cool upgrade rates and pressure Apple's 41x P/E ratio. The company's revenue reached $109.42 billion in fiscal Q3 2026, up 16.4% year over year, with iPhone revenue of $54.3 billion and Services revenue of $30.7 billion.
Apple Inc.Apple raised Apple TV+ price and may raise iPhone prices by $200-$500, risking demand and pressuring valuation.
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