Apple Inc.Apple's new AI strategy is deemed unlikely to boost sales significantly, and Siri's upgrade using Google's models faces competition from Android devices.

Apple’s new AI strategy, unveiled on June 22, is unlikely to significantly boost its top or bottom lines despite Bank of America calling it a material positive reset. The upgraded Siri, now powered by Alphabet’s Google Gemini models, faces competition from similar AI capabilities on high-end Android devices, limiting potential iPhone market share gains. Apple also confronts a quadrupling of flash-memory prices over the past year, which could force price hikes on devices like the iPhone 18 and dampen demand. With a trailing price-earnings ratio of 36 and a three-year stock gain of slightly above 50%, AAPL has underperformed peers such as Amazon, Alphabet, Nvidia, and Netflix, and is expected to continue lagging many large-cap tech names over the next 12 months.
Apple Inc.Apple's new AI strategy is deemed unlikely to boost sales significantly, and Siri's upgrade using Google's models faces competition from Android devices.
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