Apple Inc stock edged higher in Friday premarket trading as investors weighed the company's new leasing strategy against a mixed backdrop for mega-cap technology stocks. Counterpoint Research analyst Maurice Klaehne said the new Apple Upgrade program, backed by Klarna Group plc, could help protect device volumes as prices rise while encouraging customers to choose higher-priced configurations. The program covers iPhone, Apple Watch, Mac and iPad, and allows customers to upgrade, buy their existing device, or return it when the lease ends. Klaehne also highlighted that Klarna handles the financing relationship, allowing Apple to avoid carrying receivables or credit risk on its balance sheet. He views the upcoming iPhone 18 cycle as an important test of whether leasing can help offset higher upfront prices and sustain demand. Apple shares were up 0.24% at $315.33 during premarket trading on Friday.
Apple Inc.New leasing program aims to protect device volumes and encourage higher-priced configurations, potentially boosting demand.
Applovin Corp
Klarna Group plcKlarna handles financing for Apple's leasing program, likely increasing its transaction volumes.
