Apple Inc.Bank of America notes potential for increased AI spending under new CEO, which could drive growth but squeeze margins.

Apple Inc. could enter a more aggressive phase of AI investment when John Ternus takes over as CEO on Sept. 1, according to Bank of America. The bank said Apple's next chapter may be more focused on artificial intelligence and possibly include higher investment, a departure for a company traditionally cautious about big technological bets. Investors are concerned Ternus may conclude Apple needs to spend more aggressively to narrow the gap with rivals that have already committed massive amounts to AI infrastructure, models, and cloud capacity. A larger investment push could help drive development but could also squeeze margins if spending outpaces revenue from those efforts. The leadership shift gives investors another item to watch alongside product launches, and how much Ternus decides to put into AI may determine Apple's next growth cycle.
Apple Inc.Bank of America notes potential for increased AI spending under new CEO, which could drive growth but squeeze margins.
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