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Apple's Phil Schiller Steps Down from App Store and Event Roles
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Apple Inc. veteran executive Phil Schiller has relinquished oversight of the App Store and product launch events, marking a major executive transition just as the iPhone maker prepares for a historic leadership shift. The 66-year-old executive will remain at the company under his Apple Fellow title to focus on unspecified initiatives. His departure from operational duties comes immediately ahead of John Ternus assuming the role of Chief Executive Officer, while Tim Cook, who has led Apple for 15 years, will transition to Executive Chairman. Schiller's step back underscores a broader generational shift across Apple's executive suite, with upcoming exits in legal and payments and recent changes across operations, finance, hardware, and government affairs. In the wake of Schiller's move, Apple is shifting oversight of the App Store, a key revenue engine estimated to generate more than $30 billion annually, to its services division led by Eddy Cue, with day-to-day operations managed by Carson Oliver. Responsibility for global product launches and events is being transferred to Nola Weinstein, who will report directly to Kristin Huguet Quayle, Vice President of Communications and Public Relations, as Apple prepares for its September 9 event featuring its anticipated foldable iPhone and updated Apple Watch lineup.
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