Apple Inc.AAPL
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Apple's upcoming foldable iPhone debut is a major product launch expected to drive upgrade demand and higher ASPs.
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Apple has scheduled its next major hardware event for September 9, where it is expected to unveil a foldable iPhone, a new iPhone Pro, and refreshed wearables, marking the first major product showcase under new CEO John Ternus. The event, titled "Surprise and shine," will be held at the Steve Jobs Theater in Cupertino at 1 p.m. ET. The foldable iPhone is seen as a potential catalyst to drive upgrade demand and higher average selling prices. Investors are also watching for the new iPhone Pro and Apple Watch updates, as the iPhone anchors Apple's broader ecosystem. This event is particularly significant as it is Ternus's first since replacing Tim Cook in April; Cook has moved to executive chairman. Apple shares rose over 1% in midday trading following the announcement.
Apple Inc.Apple's upcoming foldable iPhone debut is a major product launch expected to drive upgrade demand and higher ASPs.
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