Apple Inc.Apple raised MacBook and iPad prices to pass on higher memory costs, causing a 6.1% share drop.
Apple shares tumbled 6.1% overnight, wiping roughly 270 billion US dollars off its market value in the steepest single-day drop since April 2025, after the company announced price increases on several MacBook and iPad models to pass on soaring memory and storage costs. The MacBook Air with 512 gigabytes of storage rose to 1,299 dollars from 1,099 dollars, while the iPad Air with 128 gigabytes of storage climbed to 749 dollars from 599 dollars. Apple said it had never seen a component price increase this much, this quickly, as AI-driven demand from chipmakers like Nvidia has created a memory supply shortage. The sell-off spread across the tech sector, with Dell, HP, and Lenovo losing between 4% and 5%, Samsung falling more than 8%, and Asian indexes such as South Korea's Kospi and Japan's Nikkei dropping sharply.
Apple Inc.Apple raised MacBook and iPad prices to pass on higher memory costs, causing a 6.1% share drop.
Samsung Electronics Co LtdSamsung fell more than 8% as memory supplier facing demand-driven shortage, but article focuses on Apple's price hike.
Lenovo GroupLenovo lost 4-5% as part of tech sell-off triggered by Apple's memory cost warning, but not directly mentioned.
Dell Technologies IncDell lost 4-5% as part of tech sell-off triggered by Apple's memory cost warning, but not directly mentioned.
NVIDIA Corporation
HP IncHP lost 4-5% as part of tech sell-off triggered by Apple's memory cost warning, but not directly mentioned.
Chimera Investment Corporation