Apple Inc.Apple raised prices on MacBooks and iPads to offset memory cost increases, causing shares to fall 4%.

Apple shares fell more than 4% in early trading after the company raised prices on its MacBooks and iPads to offset the impact of skyrocketing memory and storage prices. The entry-level MacBook Neo increased from $599 to $699, the MacBook Air from $1,099 to $1,299, the 14-inch MacBook Pro from $1,699 to $1,999, and the 16-inch model from $2,699 to $2,999. The 11-inch iPad Air rose from $599 to $749, the 13-inch from $799 to $949, the 11-inch iPad Pro from $999 to $1,199, and the 13-inch from $1,299 to $1,499. Apple did not increase the price of its iPhone. CEO Tim Cook had warned in May that price increases were unavoidable due to margin pressure from spiking memory and storage costs.
Apple Inc.Apple raised prices on MacBooks and iPads to offset memory cost increases, causing shares to fall 4%.
Microsoft Corporation