Apple Inc.Apple is testing an AI shopping assistant, signaling a broader AI push across customer-facing services.

Apple is testing an AI-powered shopping assistant in the Apple Store app that offers a conversational way to compare products and make purchases. The feature uses a chat interface and can personalize recommendations using account details, device history, carrier, location, prior purchases, and previous chats, with personal identifiers removed before sharing conversations with outside partners. Apple sells iPhones, Macs, iPads, wearables, and services through its retail and digital channels, and the assistant could guide customers without a human sales representative. The company is also reportedly developing a similar assistant for the Apple Support app, signaling a broader AI push across customer-facing services.
Apple Inc.Apple is testing an AI shopping assistant, signaling a broader AI push across customer-facing services.
Palantir Technologies Inc.