Apple will modify its app-tracking consent requests in Europe after Germany's Federal Cartel Office found the current system favored Apple's own apps over third-party developers. The regulator said Apple's App Tracking Transparency framework uses different consent prompts for Apple services and third-party developers, which may breach competition rules. Apple has four months to implement changes, with commitments lasting seven years. The new system will require third-party consent prompts to use more neutral language, symbols, and design, and give developers more room to combine Apple's consent request with separate data-protection prompts. The decision could improve mobile advertising economics in Europe and remove one regulatory pressure point for Apple.
Apple Inc.Apple must change tracking prompts in Europe, easing regulatory pressure and potentially improving ad economics.
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