Apple is expected to reach record levels of market share across smartphones, laptops, and tablets by the end of 2026, according to Counterpoint Research. The iPhone is projected to increase from 23% in 2025 to 25% of the smartphone market, the Mac from 9% to 12% of the laptop market, and the iPad from 35% to 39% of the tablet market. Counterpoint research director Tarun Pathak said the multi-segment gains compound Apple's ecosystem strength, making it harder for competitors to lure users away. The forecast comes as Apple raised prices on several devices, including MacBook Neo, MacBook Air, MacBook Pro, iPad Air, and iPad Pro Wi-Fi, citing rising semiconductor costs driven by AI infrastructure demand. The company held off on iPhone price increases but is expected to raise them with the next lineup this fall.
Apple Inc.Counterpoint forecasts record market share gains across iPhone, Mac, and iPad by 2026, driven by ecosystem strength.