Apple will launch its foldable smartphone, the iPhone Duo, in October. Priced at a steep 360,000 yen, debate over whether it will truly sell looks set to continue for the time being. As soon as Apple wrapped up its new product announcement on September 9, it released technical documentation for software developers, laying out numerous user-interface refinements to make the foldable experience better. When closed, the device adopts a 'passport type' shape with a width close to that of the iPhone 18 Pro Max but a shorter height, and CEO John Ternus criticized rival products shaped like two phones placed side by side, touting his company's superiority. Apple's strategy is to make a single high-value-added model that stirs the desire to own it, a different direction from Samsung, which seeks to cover the market broadly with multiple form factors. For now, foldable smartphones are targeted at roughly 2 percent of total smartphone unit sales, or 20 million units globally and 700,000 to 800,000 units in Japan.
Apple Inc.Apple is launching its foldable iPhone Duo in October with new UI refinements for the foldable experience.
Samsung Electronics Co LtdSamsung is cited as pursuing a broad multi-form-factor strategy in contrast to Apple's single high-value model.
