Apple Inc.Apple unveiled its first foldable iPhone Duo with the A20 Pro chip and on-device AI/Siri, a major new product launch.
Apple unveiled its first foldable smartphone, the iPhone Duo, alongside the iPhone 18 Pro lineup at its first major product event under CEO John Ternus, putting Siri and on-device artificial intelligence at the center of its pitch. The passport-shaped Duo opens into a 7.6-inch inner display with a 5.4-inch outer screen, runs on Apple's new A20 Pro chip, and starts at $1,999, below the more than $2,500 analysts had anticipated and roughly $100 above Samsung's Galaxy Z Fold 8 at $1,899. Ternus positioned privacy as a key differentiator, describing the iPhone as an intelligent personal hub that handles AI services on-device whenever possible, with Private Cloud Compute used when cloud processing is required; Siri AI has begun rolling out in beta and will work with more than 300,000 apps at launch, though it will not initially be available in the European Union on iOS, iPadOS and watchOS, or in China pending regulatory requirements. Apple enters foldables years after Samsung, which launched its first mass-market foldable in 2019 and has released eight generations since, and the category still accounts for a single-digit share of the overall smartphone market, according to IDC's Nabila Popal, who estimated Apple's foldable could generate more than $45 billion in revenue by the end of 2027. The Duo goes on sale October 23, when investors will begin to see how consumers respond to Apple's entry into the category.
Apple Inc.Apple unveiled its first foldable iPhone Duo with the A20 Pro chip and on-device AI/Siri, a major new product launch.
Samsung Electronics Co LtdApple enters foldables years after Samsung, pricing the Duo near Samsung's Galaxy Z Fold 8, intensifying competition.
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