Apple Unveils First Foldable iPhone, the iPhone Ultra, Priced Above $2,000

Product / Tech
โดย The Motley Fool·US·Read original
Summary · why it matters

Apple's new CEO, John Ternus, unveiled the company's first-ever foldable iPhone this week, a device called the iPhone Ultra priced above $2,000. The premium price sets a new standard for both unit sales and demand, and every sale helps Apple grow its margins. Investors should also watch Apple's supply chain, since the company may ship only a few hundred thousand units early on, and a slow launch could dampen initial revenue even if demand is high. Competition in the foldable phone space is intense, with Samsung and Huawei having offered similar products for a couple of years, so any problems with Apple's foldable design would be a huge boost for rivals. A successful rollout paired with high demand and no pushback on the elevated price could position Apple to dominate a new high-margin category, making this Ternus's first big test.

Impact on stocks 4

Artificial Intelligence± Mixed · 4 stocks
Apple Inc.
AAPL
▲ PositiveTechnologySupplyrelevance

Apple unveils its first foldable iPhone, the iPhone Ultra, a new high-margin product priced above $2,000.

Samsung Electronics Co Ltd
005930
▼ NegativeCompetitionrelevance

Samsung has offered foldable phones for years, and any Apple foldable design problems would be a huge boost for rivals.

Off-coverage companies 1

HuaweiPrivate▼ Negative
Competitionrelevance

Huawei has offered foldable phones for years, and any Apple foldable design problems would be a huge boost for rivals.

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