ASAP Confident EV Import Tax Won't Affect Business After 90% Local Production

Earnings
โดย HoonVision·TH·Read original
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ASAP is confident that the increase in import taxes on electric vehicles (EVs) from 10% to 30-40% will not affect its business, as it has a high proportion of production in Thailand at 90%, and sees this as an opportunity for locally produced vehicles to compete better. Meanwhile, the MAXUS brand of commercial electric vehicles has received a good response, with continuous deliveries underway, and the company maintains its sales target of 300 units in the second half of this year. Mr. Songwit Thitipunya, Chief Executive Officer of Synergetic Auto Performance Public Company Limited (ASAP), revealed that the Excise Department is preparing to increase import taxes on EVs to reduce the disadvantage of locally produced vehicles, after imported EVs accounted for 63% of sales in the first seven months of 2026. The company has a proportion of imported fully built EVs of less than 10%, and the excise tax for locally produced vehicles remains at 2%, so there is no pressure on costs. The imported EVs are mostly commercial vehicles, and the government has signaled that it will adjust the tax structure to not affect this group. The tax increase may be beneficial for domestic manufacturers because more than 50% of the general EV market is imported from China, giving locally produced vehicles a competitive advantage and potentially pressuring foreign competitors to set up factories in Thailand. At the BIG MOTOR SALE 2026 event, the company launched four MAXUS commercial EV models: MAXUS eDeliver 5, eDeliver 7, eDeliver 9, and eTerron 9, which received a good response with satisfactory reservations and are being delivered gradually. The company maintains its MAXUS sales target of 300 units in the second half of this year, increasing to 1,500 units in 2027 and 2,200 units in 2028, while accelerating the expansion of its dealer network nationwide.

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