Apple Inc.Apple raised MacBook and iPad prices by up to $300, citing surging chip costs, and its shares fell 6%.
Asian technology stocks fell sharply on Friday after Apple and Microsoft raised product prices, confirming that soaring AI chip costs are now hitting consumers. SoftBank Group dropped more than 12%, leading a broad selloff, while South Korea’s KOSPI fell from its June 25 close of 8,930.31 to around 8,600 in early trading. Apple increased prices on MacBooks and iPads by up to $300, citing surging memory and storage chip costs driven by AI data center demand, and its shares closed more than 6% lower. Microsoft followed with Xbox console price increases of $100 to $150 per model, effective August 1, and its stock fell 3.5%. In Asia, SK Hynix and Samsung fell more than 4%, SK Square declined around 7%, Advantest dropped more than 6%, and Tokyo Electron fell over 2%. SoftBank faced additional pressure as its chip design subsidiary Arm Holdings fell 3.2% overnight, and analysts noted that reports of OpenAI potentially delaying its IPO to 2027 could cap investor enthusiasm for SoftBank, a prominent backer.
Apple Inc.Apple raised MacBook and iPad prices by up to $300, citing surging chip costs, and its shares fell 6%.
Microsoft CorporationMicrosoft raised Xbox prices by $100-$150, effective August 1, and its stock fell 3.5%.
Samsung Electronics Co LtdApple and Microsoft raising prices due to high memory chip costs may reduce consumer demand for memory, hurting Samsung.
Arm Holdings plc American Depositary SharesArm Holdings fell 3.2% overnight, mentioned as additional pressure on SoftBank, but not central to the article.
SK Hynix IncApple and Microsoft raising prices due to high memory chip costs may reduce consumer demand for memory, hurting SK Hynix.
Apple and Microsoft raising product prices due to AI chip costs signals potential demand slowdown for chip test equipment from Advantest.
TE Connectivity LtdTokyo Electron fell over 2% in the broad tech selloff driven by Apple and Microsoft price hikes.
Qualcomm IncorporatedSoftBank dropped 12% as AI chip cost pass-through hits tech stocks; also pressured by Arm's decline and OpenAI IPO delay.
SK Square Co LtdSK Square, as a holding company with SK Hynix exposure, is negatively impacted by the chip demand concerns.