Asia Hotel Public Company Limited, or ASIA, is targeting total revenue growth of around 5–10% in 2026, with its hotel business as the main revenue driver. Assistant Chief Executive Officer Patcharapon Techahruvichit said the outlook for Thailand’s tourism industry has a chance to become more vibrant after the government prioritised tourism stimulus policies, especially the Thai Travel Thailand Plus 2026 measures, which are expected to support purchasing power and boost domestic travel. The company is beginning to see positive signs from tourist numbers in the Asian region, particularly Chinese tourists whose trend is recovering and who are returning to travel more, which will help support and balance the company’s revenue amid uncertainty from other markets. In addition, the company continues to renovate and upgrade the Asia Hotel Bangkok and Asia Hotel Pattaya to enhance competitiveness and accommodate future room rate increases.
Asia Hotel Public Company LimitedCompany targets 5-10% revenue growth in 2026 on tourism recovery, especially Chinese tourists, and government stimulus policies boosting domestic travel.