Assurant's 2026 Global Connected Consumer Trends Report reveals that Canada scores 61 out of 100 on the Technology Sentiment Index, indicating a more measured approach to technology adoption compared to some global markets. The report finds that 72 percent of Canadians say connected technology makes their lives better, particularly in shopping, entertainment, and communication. Customization is increasingly important, with 85 percent of consumers globally saying customizable protection plans make them more likely to purchase a device. Canadians are also taking a thoughtful approach to AI adoption, with those using AI-enabled devices more likely to value protection for their smartphones and computers. The findings highlight a growing demand for flexibility, transparency, and reliable support as connected technology becomes more central to everyday life.
Assurant, Inc.Report shows strong consumer demand for customizable protection plans, directly boosting Assurant's core business.