PubMatic Shares Rise 2.6% After Court Orders Behavioral Remedies Against Google

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โดย Yahoo Finance·

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A federal court ordered behavioral remedies against Google that prohibit the company from favoring its own ad tools over rival ad tech platforms, sending shares of digital advertising technology company PubMatic up 2.6% in the afternoon session. The U.S. Department of Justice announced that the court order requires Google to prohibit AdWords from preferentially bidding into its own ad tools or directly into DFP. Under the memorandum and opinion unsealed by U.S. District Judge Leonie Brinkema, Google must also integrate its ad exchange with rival publisher ad servers and allow publishers to export data from DFP and AdX to facilitate switching providers. The behavioral rules further prevent Google's ad-buying business from manipulating auctions, obligate the company to share data with competitors, and mandate that Google submit to a compliance monitor and a technical committee for six years. PubMatic shares were trading at $17.35, up 2.6% from the previous close.