Disney has named former YouTube executive Adam Smith as chairman of direct-to-consumer for Disney Entertainment, putting the longtime technology leader in charge of the Burbank media giant's streaming business. In the new role, Smith will head Disney's global entertainment streaming business, focusing on strategy and development of the company's platforms, advertising technology and emerging tech. The move underscores the growing importance of technology development and the role of Disney+ as the company's digital centerpiece under new chief executive Josh D'Amaro, who has said he wants the app to be a one-stop shop for fans to engage with Disney's entertainment, sports, games and experiences sectors. Smith, who joined Disney in 2024, most recently served as co-president of direct-to-consumer and chief product and technology officer for Disney Entertainment and ESPN, and previously spent more than 20 years at YouTube and Google, most recently as vice president of product management. Separately, Joe Earley, who was president of direct-to-consumer for Disney Entertainment, will become president of Disney Entertainment Television franchise and content strategy, a newly created role; the longtime marketing executive previously served as president of Hulu.
Walt Disney CompanyDisney names former YouTube executive Adam Smith as chairman of direct-to-consumer to lead its streaming business; leadership change with no clear financial driver.
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