HSBC announced an enhanced Premier offering in the United States, expanding its focus on affluent customers, a segment representing approximately 40% of global wealth. The proposition spans four areas — wealth, health, travel and international — and is available now in the US. On the wealth side, new digital capabilities in HSBC's US mobile app let customers open a new HSBC Securities (USA) Inc. Self-Directed brokerage account, view portfolio holdings and trade mutual funds in real-time. The health component adds complimentary membership to a third-party health and wellness service with 24/7 telemedicine, while the travel component offers global 24/7 support, no foreign transaction fees and card rewards through merchant partnerships. The international component provides competitive foreign exchange rates, no HSBC fees on international transfers and pre-arrival account opening for customers moving to the US. Racquel Oden, Head of International Wealth and Premier Banking and Private Banking in the US, said customers are living more connected lives than ever and want their wealth to support the lives they are building. The launch is supported by HSBC's network of 21 Wealth Centers across the US; the bank relaunched its Park Avenue Wealth Center in New York earlier this year and will relaunch its Cupertino, California center this month.
HSBC Holdings PLCHSBC expands its Premier offering in the US, adding new wealth, health, travel and international services to attract affluent customers.
