Bangkok Life Assurance targets becoming number one in care by 2030

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Bangkok Life Assurance has announced its goal of becoming the number one life insurance company in care by 2030, using this goal as a compass to set the organisation's direction after 75 years in business. Chone Sophonpanich, Managing Director and Chief Executive Officer, disclosed that in the first six months of 2026 the company had total premiums received of 18.064 billion baht, an increase of about 10% from the same period last year, while net profit stood at 3.603 billion baht, up about 6%, and the NBCSM-Insurance Contract figure under the IFRS 17 accounting standard stood at 2.409 billion baht, up 27%. The company has laid out its 2026 strategy with Longevity as a core theme, along with developing the BLA Long Life Care product to address dependency arising from brain disease, and a savings product developed jointly with Bangkok Bank under the Flexi Care concept, which as of the end of August accounted for about 23% of sales of products in the same family through Bangkok Bank channels this year. On agent development, the company has about 65% of its active agents having completed the Caring Agent course, and the group that completed the course had a repeat-purchase rate from existing customers about 75% higher than the group that did not, with the number of policies up about 34% from the same period last year during April to July 2026. The company currently ranks around eighth in the industry when measured by first-year premiums.

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Bangkok Life Assurance Public Company Limited
BLA
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Company targets becoming number one in care by 2030, with new Longevity products (BLA Long Life Care, Flexi Care) and agent-driven repeat purchases lifting policies ~34%.

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