Barclays lowered its price target on Nike to $52 from $67 while maintaining an Overweight rating, signaling that the sportswear giant's turnaround is progressing more slowly than previously modeled. Nike CEO Elliott Hill has framed fiscal 2026 as a foundation year under the Win Now priorities, reorganizing roughly 8,000 employees into sport-focused teams, but two of its biggest businesses—Nike Sportswear and Jordan Streetwear, which together account for about half of total revenue—remain in decline. Greater China revenue fell 17% on a currency-neutral basis in the fiscal fourth quarter, and excluding a one-time $986 million tariff benefit, earnings per share would have been $0.20 instead of the reported $0.72. Other analysts also trimmed expectations, with Stifel, Piper Sandler, and UBS cutting targets to $45, Telsey Advisory Group to $47, and Bernstein SocGen Group to $72 while keeping an Outperform rating. Nike guided revenue to fall in the low- to mid-single digits from the fourth quarter of fiscal 2026 through the first half of fiscal 2027, with Sportswear under pressure and demand uneven across regions.
Barclays PLC
Piper Sandler Companies
Stifel Financial Corporation
UBS Group AGNike IncBarclays cut price target to $52, citing slower turnaround and declining revenue in key segments.