Bath & Body Works Returns to Digital Growth but Sales Still Decline

Earnings
โดย Insider Monkey·US·Read original
Summary · why it matters

Bath & Body Works returned its North American direct business to growth in the second quarter of fiscal 2026, marking the first year-over-year increase since 2021, but total sales continued to fall. Direct net sales rose 3% to $275 million, helped by a lower free-shipping threshold and digital improvements, while total net sales declined 2.3% to $1.51 billion and U.S. and Canadian store sales fell 5.4% to $1.13 billion. The $8 million increase in direct sales offset only a small part of the $65 million store-sales decline, and CEO Daniel Heaf said the positive signs were not yet broad enough to signal an inflection. The company narrowed its full-year sales guidance to a decline of 4% to 2.5% and forecast a third-quarter decline of 5% to 2.5%. Bath & Body Works also reported GAAP diluted EPS of $0.58 and non-GAAP adjusted diluted EPS of $0.62, which included approximately $80 million of tariff refunds; excluding that benefit, adjusted EPS would have been $0.31.

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Bath & Body Works Inc.
BBWI
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Total sales declined 2.3% and store sales fell 5.4%, with only direct sales growing slightly.