Bath & Body Works shares rose 5.55 percent on Tuesday to close at $20.72 after the company announced a partnership with Ulta Beauty for nationwide distribution. A curated selection of home fragrance and body care products will be available on Ulta Beauty's website and in its 600 physical stores starting June 12, 2026. The company said the deal reflects its strategy to expand beyond owned stores and digital channels, reaching consumers where they already shop for beauty and self-care products. Bath & Body Works noted it is already seeing encouraging results from selective marketplace expansion.
Bath & Body Works Inc.Partnership with Ulta Beauty expands distribution to new customers, boosting product demand.
Ulta Beauty IncUlta Beauty gains a new brand partner, but impact is minor as it's one of many partnerships.