Bath & Body Works Inc.BBWI
▲ PositiveDemandrelevance
Partnership with Ulta Beauty to sell products in over 600 stores and online, expanding distribution and customer reach.
Bath and Body Works shares rose 3.5% after the company announced a partnership with Ulta Beauty to sell its products in Ulta stores. The collaboration will bring a curated assortment of Bath and Body Works body care and home fragrance products to more than 600 Ulta Beauty stores across the U.S. and its website, starting July 12, 2026. Wells Fargo raised its price target on the stock to $26 from $25, maintaining an Overweight rating. The shares cooled to $21.45, up 3.5% from the previous close.
Bath & Body Works Inc.Partnership with Ulta Beauty to sell products in over 600 stores and online, expanding distribution and customer reach.
Ulta Beauty IncAdding Bath and Body Works products to Ulta's assortment likely to attract more customers and increase sales.
Wells Fargo & Company