Bath & Body Works announced a strategic partnership with Ulta Beauty that will bring a curated selection of its body care and home fragrance products to more than 600 Ulta Beauty stores and Ulta.com beginning July 12, 2026. The launch is part of Bath & Body Works' broader marketplace strategy to reposition from a specialty retailer into a category-leading global brand and marks a key step in its Consumer First Formula. The assortment includes signature fine fragrance mists, body creams, hand soaps, 3-wick candles, and Wallflowers, along with the return of nostalgic favorite Juniper Breeze as an Ulta Beauty exclusive. Ulta Beauty, the largest specialty beauty retailer in the U.S. with more than 1,500 stores, sees the partnership as filling a whitespace opportunity in home fragrance and body care categories that complement its existing assortment. Both companies emphasized the discovery-led experience, with Bath & Body Works citing encouraging early results from selective marketplace expansion.
Bath & Body Works Inc.Partnership with Ulta Beauty expands distribution to over 600 stores, driving product demand.
Ulta Beauty IncPartnership fills whitespace in home fragrance and body care, attracting new customers.