Bath & Body Works announced a strategic partnership with Ulta Beauty to offer its body care and home fragrance products at Ulta Beauty stores and on its website beginning July 12, 2026. The assortment will include signature scents in fine fragrance mist, body cream, hand soap, 3-wick candles, and Wallflowers, with the nostalgic Juniper Breeze scent exclusive to Ulta Beauty. The move is part of Bath & Body Works' strategy to expand beyond its owned stores and digital channels. Following the news, Bath & Body Works shares rose 4.33 percent to $20.52 on the New York Stock Exchange, while Ulta Beauty gained 0.68 percent to $468.22 on the Nasdaq.
Bath & Body Works Inc.Partnership with Ulta Beauty expands distribution, likely increasing product demand.
Ulta Beauty IncAdding Bath & Body Works products may attract more customers and boost sales.