Bayer has consolidated its U.S. glyphosate business into a new entity called Ruveon LLC as part of its Crop Science division's Five-Year Framework strategy. Based in St. Louis, Missouri, Ruveon will manage all aspects of Bayer's U.S. glyphosate operations, including pricing, go-to-market strategy, manufacturing, and logistics, while continuing to operate within the Bayer Group and supply products like the Roundup brand to U.S. agricultural customers. Alfonso Alba Ordóñez has been appointed Chief Executive Officer of Ruveon, and Steve Knodle will serve as Executive Vice President and Head of Commercial Business, overseeing U.S. glyphosate sales and marketing across agricultural and industrial markets.
Bayer AG NABayer consolidates glyphosate business into Ruveon; impact on Bayer AG is unclear as it remains within the group.
Ruveon is created to manage all U.S. glyphosate operations, potentially improving focus and efficiency.